We Know India, Household by Household

With granular data of 920M Indians and AI-powered intelligence, Kentrix delivers a GTM toolkit that drives precise, scalable growth.

Trusted By Leading Brands

The AI-Driven Kentrix Advantage, Quantified

0 M+

Indian Consumers Covered

0 M+

Digitally Targetable Individuals

0 M+

Lifestyle and Spending Parameters

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Urban Areas & 6.4 L Villages Mapped

0 M+

Indian Consumers Covered

0 M+

Digitally Targetable Individuals

0 M+

Lifestyle and Spending Parameters

0 M+

Urban Areas & 6.4 Lakh Villages Mapped

Household-Level Data + AI Makes Us a True Growth Enabler

Kentrix is backed by StartX, the global community of Stanford founders.

Decoding India Through Lifestyle + Economic Segments

Kentrix maps 920M Indian consumers into 9 lifestyle segments and 8 household income groups, creating 40+ unique consumer archetypes that reveal how India lives, spends, and aspires.

Our Complete GTM Toolkit

Kentrix’s proprietary framework and AI-powered tools give you everything you need to go to market with precision and speed.

GeoMarketeer - Plan Smarter Expansions

An AI-driven geolocation analytics platform that helps you pinpoint the best locations for growth. Optimize store formats, catchment areas, and expansion strategies with confidence.

Karma - Boost Customer Lifetime Value

Turn your new and existing customers into a steady growth engine. This smarter enrichment enables you to cross-sell, upsell, and identify risks better.

Persona 360 - Target Right Audiences in Digital Advertising

Transform programmatic advertising by combining offline consumer intelligence with digital targeting capabilities, all this based on household-level attributes and lifestyle behaviors.

Kentrix’s X-Factor - Household Level, Bottom Up Market Intelligence

Unlike sample-survey based models, Kentrix builds consumer intelligence household by household, ensuring precision and unmatched granularity.

Granularity

Covers 920 million Indians, both rural and urban at a household level.

Accuracy

Bottom up methodology ensures high accuracy

Variety

100+ spending categories, all major components

Granularity

Covers 920 million Indians, both rural and urban at a household level.

Accuracy

Bottom up methodology ensures high accuracy

Variety

100+ spending categories, all major components

Data That’s Credible & Compliant

Fully compliant with GDPR and India’s data privacy laws

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Strategic Data Partnerships

No PII data, all insights from anonymized, transaction-based datasets

Data That’s Credible & Compliant

Fully compliant with GDPR and India’s data privacy laws

0 +

Strategic Data Partnerships

No PII data, all insights from anonymized, transaction-based datasets
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Master Your Go-to-Market Strategy

Whether you’re going from 0 to 1 or scaling from 1 to 100, Kentrix’s GTM toolkit gives you granular data, the right technology, and a robust strategy to win.

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Phone : +91 7738805619

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Please feel free to send us any questions, feedback or suggestions you might have.

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Please feel free to send us any questions, feedback or suggestions you might have.