About

At Kentrix, we firmly believe that building for India means knowing India - household by household.

Who we are

Founded in November 2021 by a former senior leader at AC Nielsen and Acxiom and a Stanford alumnus and former management consultant at Accenture, Kentrix brings together global strategy expertise, AI capabilities and deep consumer data experience. We help businesses decode India’s complexity with the most accurate, granular and actionable consumer intelligence.

We understand that growth in India isn’t linear. It’s as diverse and dynamic as the people who make up this market. That’s why Kentrix was built to reflect the true complexity of Indian households – their aspirations, their behaviors, and their choices.

Our mission is to be India’s go-to AI-powered GTM platform.

A platform which businesses can use to build their go-to market strategies, target the right consumers and expand in the right markets. All this, with the help of data they can trust and insights they can act on.

Why Kentrix?

Most platforms stop at aggregated demographics or broad market signals. We go deeper. Kentrix delivers:

Proprietary LSI framework

Our Lifestyle Segmentation of India (LSI) decodes households by aspirations, lifestyle choices, and spending behavior to deliver richer insights than income data alone.

Granular precision

Household-level intelligence across urban metros, tier-2 towns, and rural India.

AI-powered insights

Custom-built AI models that predict sales, churn and offer product recommendations.

Diverse coverage

Data mapped across lifestyles, aspirations, categories, and geographies.

This powerful combination of rich household level data coupled with AI capabilities makes Kentrix a true growth enabler.

Our Journey So Far

In just a few years, Kentrix has become the trusted partner for some of India’s largest and fastest-growing brands. From global QSR giants forecasting delivery demand, to FMCG leaders unlocking efficiency in distribution, to retailers identifying their next winning store location. Our AI-driven intelligence is shaping billion-dollar decisions every day.

We have built a comprehensive suite of GTM products that empower businesses to plan smarter, target sharper, and execute faster. Whether it’s location intelligence, customer enrichment, audience targeting in digital advertising, our solutions ensure that every part of your go-to market strategy is backed by data and AI.

Our AI capabilities have been developed with supervision from Stanford faculty and we are proud to be part of the StartX community, connecting us with some of the world’s most innovative founders and researchers. Our 45-member strong team of data scientists, GIS engineers, marketers, and coders bring together a strong domain expertise and cutting-edge technology.