Article & News

Category: Consumer Behaviour

Shoppers with shopping bags at a busy mall, representing Indian consumer market trends.
Consumer Behaviour
Comprehensive Guide to the Profile of Indian Consumer

Understanding the profile of the Indian consumer is crucial for businesses seeking to establish a successful presence in this thriving market.  The Indian consumer market

Smart city illustration with digital technology and transportation for target market analysis.
Consumer Behaviour
A Detailed Guide on Identifying Your Target Market

In today’s competitive business landscape, knowing exactly who your customers are is essential. This is where target market identification comes into play. Without a clear

Advanced AI-powered consumer behavior analysis and data decoding via Kentrix.ai platform.
Consumer Behaviour
What Is Perception in Consumer Behaviour?

In the world of consumer behavior, perception plays a significant role in shaping individuals’ buying decisions. It influences how consumers interpret, process, and make sense

Motivation in consumer behavior illustration for marketing and psychology studies.
Consumer Behaviour
What Is Motivation in Consumer Behaviour?

When it comes to understanding consumer behavior, motivation plays a crucial role. Motivation is the driving force behind why consumers behave the way they do,

People, social class, consumer behavior, social hierarchy, demographic segmentation.
Consumer Behaviour
What Is Social Class in Consumer Behaviour?

In the realm of consumer behavior, social class plays a crucial role in shaping individuals’ preferences, aspirations, and buying patterns. Understanding what social class is

What Is Attitude in Consumer Behaviour?

In the realm of consumer behavior, attitudes play a crucial role in shaping individuals’ preferences, purchase decisions, and brand loyalty. Understanding what attitude is in

What Is Personality in Consumer Behaviour?

In the world of consumer behavior, understanding the role of personality is crucial. Consumers are not just rational decision-makers; their personalities play a significant role