In today’s data-rich world, simply knowing your customer is not enough. You need to understand them deeply. What drives their decisions? What do they value?
September 18, 2025
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In today’s data-rich world, simply knowing your customer is not enough. You need to understand them deeply. What drives their decisions? What do they value?
Lifestyle segmentation in marketing is becoming essential for brands that want to go beyond demographics and truly connect with their audience. Unlike traditional models, psychographic