Our proprietary LSI framework gives more weight to lifestyle and aspirations, because it’s why people buy that matters more than who they are.
Karma maps customers using 150+ unique spend signals across 40+ categories — showing not just what they buy, but how often and how much they spend.
Karma analyzes spending frequency, engagement drops, and hidden behavioral signals to predict churn before it happens.
Unlike traditional tools, Karma unifies lifestyle and behavioral data into a single profile with 93.7%+ accuracy (independently audited as of March 2025).
Karma doesn’t just profile customers. It also predicts what they will buy next. By combining enriched customer data with AI, it uncovers hidden buying signals and recommends the right product to the right consumers.
Boost your customer lifetime value with these use cases:
Karma identifies patterns in customer spending across categories, helping you know exactly which product or service they are most likely to buy next.
Karma detects early churn signals like reduced frequency or spend. Brands can use these insights to run retention campaigns.
For banks and insurers, Karma enriches profiles with spending behavior to assess creditworthiness and repayment likelihood.
Dormant customers can be reactivated with the right nudge. Karma’s profiling helps you target them with products they once loved, so they reengage with your brand and spend more.
Enhance credit profiling, spot upsell-crosssell opportunities and improve customer lifetime value.
Deliver personalized shopping experiences, reduce cart abandonment, and drive repeat purchases.
Provide real-time, relevant suggestions for high-frequency customers, increasing order value per cart.
Tailor loyalty offers and in-store promotions based on lifestyle preferences, not just transaction history.
Personalize menu offers, upsell combos, and re-engage frequent diners with timely, data-driven campaigns.
We enrich your first-party data with lifestyle, behavioral, and spend-based intelligence built from Kentrix’s proprietary frameworks.
By recommending relevant products, cross-sell opportunities, and retention strategies, brands can use such insights to retain and reengage their customers, boosting the overall customer lifetime value.
Karma’s datasets are updated every quarter, so your customer profiles stay current with the latest lifestyle and spending behavior.
By understanding what your customers spend on and aspire to, Karma identifies high-potential customer groups and markets for new product launches.