India’s Most Granular Lifestyle Segmentation
Why Kentrix LSI Can be a Gamechanger?
Covers 920 million Indians, both rural and urban, at a household level. This ensures marketing strategies are rooted in ground reality, not broad assumptions.
Every lifestyle segment is built from the ground up using real data, not top-down estimates. This approach minimizes sampling bias and delivers a high accuracy.
Integrates demographic, psychographic, and behavioral data to build actionable customer personas. Marketers can visualize not just “who buys” but also “why they buy”.
Track consumption patterns across 100+ spending categories, from food and apparel to financial services and travel. Zoom into every aspect of household spending and discover untapped growth opportunities.
Why Kentrix LSI Can be a Gamechanger?
Covers 920 million Indians, both rural and urban, at a household level. This ensures marketing strategies are rooted in ground reality, not broad assumptions.
Every lifestyle segment is built from the ground up using real data, not top-down estimates. This approach minimizes sampling bias and delivers a high accuracy.
Integrates demographic, psychographic, and behavioral data to build actionable customer personas. Marketers can visualize not just “who buys” but also “why they buy”.
Track consumption patterns across 100+ spending categories, from food and apparel to financial services and travel. Zoom into every aspect of household spending and discover untapped growth opportunities.
9 LSI Levels By Kentrix
LSI 01 - Established Elite
Old wealth families with inherited assets, loyal to legacy brands and conservative luxury.
LSI 02 - Elite New Wealth
Newly affluent entrepreneurs and professionals, ambitious spenders on premium global lifestyles.
LSI 03 - Aspiring Middle Class
Young families striving upward, open to new brands, education-focused and tech-friendly.
LSI 04 - Conservative Middle Class
Stable households prioritizing savings, security, and trusted, practical purchases.
LSI 05 - Successful Runner Ups
Financially comfortable professionals seeking quality, reliability, and balanced consumption.
LSI 06 - Upcoming Climbers
Ambitious semi-urban youth, media-influenced, aspiring to modern lifestyles.
LSI 07 - Struggling Climbers
Price-conscious families aiming to rise but restricted to careful, basic spending.
LSI 08 - Trailers
Smaller-town consumers with limited exposure, driven by local, need-based consumption.
LSI 09 - Dependants
Elderly or income-reliant groups with minimal, survival-focused spending.
9 LSI Levels By Kentrix
Old wealth families with inherited assets, loyal to legacy brands and conservative luxury
Young families striving upward, open to new brands, education-focused and tech-friendly.
Financially comfortable professionals seeking quality, reliability, and balanced consumption.
Price-conscious families aiming to rise but restricted to careful, basic spending.
Elderly or income-reliant groups with minimal, survival-focused spending.
Newly affluent entrepreneurs and professionals, ambitious spenders on premium global lifestyles.
Stable households prioritizing savings, security, and trusted, practical purchases.
Ambitious semi-urban youth, media-influenced, aspiring to modern lifestyles.
Smaller-town consumers with limited exposure, driven by local, need-based consumption.
Use Cases of Kentrix’s Psychographic Segmentation
Find out which areas have the right mix of people for your product. This helps you expand into regions where success is more likely.
Spot the lifestyle groups most likely to try your product first. You can design features and campaigns that appeal directly to them.
Know which customers care about speed versus cost. This helps you plan inventory, delivery routes, and resource allocation more efficiently.
Use insights into lifestyle habits to suggest products that naturally fit their interests, boosting sales and customer lifetime value.
Craft lifestyle-specific experiences, rewards, and communication that strengthen loyalty and reduce churn.
Create marketing messages that match how different groups live and spend. This makes your ads feel more relevant and engaging.
Industries Using Kentrix’s Lifestyle Segmentation
Identify profitable store locations and benchmark outlet performance with lifestyle-based insights.
Target the right lifestyle groups online, improve conversion rates, and tailor offerings to customer motivations.
Understand household adoption patterns for solar, EVs, and utilities to drive smarter rollouts.
Pinpoint consumption preferences, dining habits, and regional trends to design menus, pricing, and campaigns.
Map delivery demand by lifestyle group to optimize inventory placement, delivery times, and dark store networks.
Design credit, savings, and investment products aligned with consumer risk appetite, spending, and aspirations.
Tailor brand positioning, distribution, and promotions to fit the everyday lifestyles of diverse consumer groups.
Ready to understand your customers like never before?
Book a strategy call to see how our proprietary LSI framework transforms lifestyle data into business growth.
FAQ
Kentrix LSI goes beyond demographics to reveal motivations, aspirations, and lifestyles. It delivers insights into the why behind consumer behavior.
All consumer data is anonymized, aggregated, and compliant with privacy norms. No personally identifiable information is exposed or shared.
We regularly refresh datasets every quarter to capture changes in spending patterns, aspirations, and economic shifts. The data update can be even customised every month based on client’s requirements.
Yes. Along with access to the platform, our team helps decode insights, align them with business goals, and train internal teams to maximize impact.