Fuel Smarter Targeting. Power Better ROI.
The Challenge with Digital Advertising Today
At least 23% of the $88 billion spent annually on programmatic advertising is wasted due to broad, ineffective targeting
(Association of National Advertisers).
Wasted Ad Spend
A large share of programmatic budgets is lost to broad, ineffective targeting.
Lack of Granularity
Location, demographics, and intent signals aren’t enough to capture real consumer behavior.
Poor ROI
Generic campaigns lead to higher CAC and lower ROAS.
Rising Client Demands
Marketers demand sharper segmentation and measurable impact.
Persona 360 - Core Capabilities That Power Precision
Built from omnichannel intelligence and mapped seamlessly across urban and rural India.
Go beyond demographics with segments based on lifestyle, income, and 112 spend categories.
Directly connect to Meta, DV360, and major programmatic platforms—no workflow disruption.
Select your preferred location or pin code, then choose the exact consumer segment you want to target.
Launch, test, and optimize campaigns instantly with live audience integrations.
Triangulation of location, consumers and mobility
By blending location precision, deep consumer data, and mobility insights, Persona 360 helps you understand markets like never before.
Advantages of Persona 360
Reach the right audience, segments, and locations to drive higher sales.
Achieve more impact with less media spend.
Go beyond lookalikes to reduce wastage with sharper targeting.
Connect with audiences based on real interests and affinities.
How to Use Persona 360?
Getting started with Persona 360 is simple and streamlined:
Login to the Kentrix Dashboard
Select Filters & Define Audience
Integrate P360 Audience with Campaign Manager
FAQ
Persona 360 goes beyond basic demographics like age or gender. It converts offline consumer intelligence—lifestyle, income, affluence, and product affinities—into digital-ready segments. This gives marketers access to 530M+ targetable consumers with building-level precision, leading to higher ROI and reduced wastage.
Persona 360 uses anonymized and aggregated consumer data, ensuring compliance with data privacy norms. The focus is on insights at a segment level, not personal identifiers.
Not at all. The onboarding process is straightforward, and the Kentrix dashboard is designed for marketers. Our team also provides support during setup and campaign execution if needed.
Yes. Agencies often use Persona 360 to manage campaigns across multiple brands, offering each client more efficient targeting and measurable results.
Yes. Instead of retargeting broad website visitors, Persona 360 helps you build sharper remarketing audiences based on lifestyle and purchase intent, increasing conversion rates.