What We Are

Kentrix is a data and AI-powered GTM platform for India.

We help businesses plan smarter market entry, target the right consumers, and optimize operations, all backed by the most granular consumer intelligence built for this market.

The Founders

Rahoul Anders,

Founder & CEO

Rahoul spent his career at AC Nielsen and Acxiom across Europe, building consumer databases and psychographic models for global brands. He saw what India was missing and spent years building it. That dataset is now the foundation every Kentrix product runs on.

Divyansh Raghuvanshi,

Co-founder & CPO

Before Kentrix, Divyansh was a management consultant at Accenture and a retail network planner at Jio-bp, working on the exact GTM problems Kentrix now solves. He completed his MS at Stanford, where he developed the predictive AI models that power Kentrix's operation optimization suite. He leads product strategy and the AI roadmap.

Where it Started

Rahoul Anders had a question that wouldn't leave him alone. He had spent years at AC Nielsen and Acxiom across Europe, helping brands make sharper decisions with granular data. When he turned his lens to India, he saw something odd. One of the world's largest consumer markets, running almost entirely on instinct.

He started filling the gap. Building partnerships, sourcing datasets, turning fragmented signals into a structured view of how India actually lives and spends. What emerged was something no other company in India had built: building-level consumer data of 920M+ Indians.

Divyansh Raghuvanshi was on the other side of the problem. As a management consultant at Accenture and a retail network planner at Jio-bp, he kept running into GTM questions the industry couldn't answer. On one project, he came across Rahoul's dataset and used it to crack a problem his team had been circling for months.

They decided to build together. Divyansh joined as Co-founder and CPO after completing his MS at Stanford. Kentrix was incorporated in November 2021.

The Data Backbone

Every Kentrix product runs on a proprietary dataset of 920M+ Indian consumer profiles. Not samples. Not surveys. A bottom-up view of how India lives, spends, and aspires, mapped to the building level.

At the core is the Lifestyle Segmentation of India (LSI), our proprietary framework that maps buildings into distinct lifestyle archetypes based on real behavior, not just demographics. The dataset holds to a 90%+ accuracy benchmark, carries no PII, is fully anonymized, and is DPDPA compliant.

Our Evolution

Data as a Service

Kentrix started as a Data as a Service company, building the building-level universe India's GTM decisions had been missing.

Software as a Service

We are now a Software as a Service platform, where AI sits on top of that data and delivers prescriptive decisions, not just reports.

Workflow as a Service

This is the next phase: intelligence embedded directly into client systems, automating GTM workflows across site selection, media planning, and customer retention.

What We Build

A data and AI-powered GTM platform for India, spanning the full customer lifecycle.

AI-powered location intelligence for store planning, catchment analysis, and whitespace identification.

MAID-based audience targeting platform. Activates 545M+ digitally targetable Indian profiles on Meta, DV360, and programmatic channels.

Customer enrichment and AI-powered recommendations for cross-sell, upsell, and churn prevention.

Who We Work With

McDonald's, Croma, Ikea, Ugaoo, Chaayos, Zee5, Jiraaf, DBS Bank, Yes Bank, Axis Bank, Sumosave, Blinkit and many other leading Indian brands have made Kentrix central to their growth strategy.

The outcomes they have achieved with Kentrix span ~$11M in cost savings from network planning, ~$45M in estimated sales uplift from store benchmarking and assortment, and ~$6M in cross-sell revenue from customer targeting.

Our Foundations

Kentrix's AI models have been developed with supervision from Stanford faculty. We are part of the StartX community, a network of researchers and founders working at the edge of technology and business.

We operate at the convergence of location intelligence, martech, and consumer data, a $12B market in India.

Our team of data scientists, GIS engineers, product managers, and marketers is built around one conviction: India's complexity is not a problem to work around. It is a dataset to decode.

Our Team

Data scientists, product builders, GIS engineers, and marketers. All working on the same idea: that every business growing in India deserves a data infrastructure as detailed and dynamic as the market itself.

About Kentrix