Industries › Automotive
Automotive
Place dealerships where demand is real, generate high-intent leads, and capture after-sales value.
Place dealerships where demand is real, generate high-intent leads, and capture after-sales value.
920M+
Indian consumer profiles — income, segment demand and vehicle-parc density at micro-market level
↓ Cost
High-intent lead targeting to cut dealer follow-up cost and improve test-drive conversion
↑ After-Sales
Upgrade, service-due and renewal propensity scoring to maximise after-sales CLV
The Challenge Today
Dealership planning driven by real estate
Dealership site decisions are driven by real-estate availability rather than verified income and segment demand — placing showrooms where vehicles are visible, not where buyers live.
Broad lead generation inflates follow-up cost
Broad digital and OOH campaigns generate high lead volumes with low intent — inflating dealer follow-up costs while delivering few test-drive ready prospects.
No visibility into upgrade-ready owners
Without propensity data, there is no way to identify which existing owners are ready to trade in or upgrade — so upgrade campaigns reach the whole base instead of the right slice.
After-sales CLV under-monetised
Service-due, warranty renewal and accessory cross-sell opportunities are missed because there is no systematic way to identify which owners are at each stage of the ownership lifecycle.
How Kentrix Helps
The Kentrix Growth Loop for Automotive
Place Dealerships Right
Site selection by income, segment demand & service-network gap analysis
Generate High-Intent Leads
LSI® buyer targeting & lookalikes from recent purchasers
Capture After-Sales Value
Upgrade propensity, service-due prediction & cross-sell scoring
Outreach & Network Optimization
- Dealership site selection by income and segment demand
- Service-network gap analysis by vehicle parc density
- Regional demand mapping for variant allocation
01
Customer Acquisition
- High-intent buyer targeting via LSI® segments
- Lookalikes from recent buyers
- Test-drive campaigns localised to dealership catchments
02
Customer Lifecycle Value
- Upgrade and trade-in propensity scoring
- Service-due and renewal prediction
- Cross-sell scoring for accessories, warranty and finance
03
Use Cases
GeoMarketeer
Dealership Site Selection
Score candidate locations by catchment income, segment-specific vehicle demand and competitor density — so dealership capital goes where buyers actually live, not where real estate is available.
GeoMarketeer
Service Network Gap Analysis
Map vehicle parc density against current service-centre coverage to identify under-served pockets — and sequence service-network expansion by ownership concentration.
Persona 360
High-Intent Buyer Targeting
Reach consumers with verified income, lifestyle and segment-fit signals via LSI® — delivering qualified prospects to dealer pipelines rather than broad inquiry volumes.
Persona 360
Test-Drive Campaign Localisation
Run catchment-specific test-drive campaigns using lookalikes from recent buyers at comparable dealerships — matching the invite list to the showroom’s actual buyer profile.
Karma
Upgrade & Trade-In Propensity Scoring
Score the existing owner base by upgrade and trade-in propensity using enriched income and lifecycle signals — so upgrade campaigns focus on owners who are actually ready to act.
Karma
After-Sales Cross-Sell
Identify which owners are due for service, approaching warranty renewal or likely to respond to accessories and finance cross-sell — and trigger the right outreach at each stage.
Case Studies
Thar Roxx
₹41 CPM
–51% vs ₹80–120 auto avg
1.43% CTR
+79% vs 0.8% category
9.1L views
on ₹1L spend
Range Rover L460
₹15.2 CPM
–87% vs ₹80–120 auto avg
₹3.0 CPC
vs ₹15+ HNI norm
Beat PayU
head-to-head on same campaign
Used Cars
9.97% CTR
portfolio record · 6.6× vs broad
22× CPR gain
vs broad audience targeting
7,589 appts
CPC ₹1.5 on Kentrix adsets
Ready to Start
One data foundation.
Every Automotive growth lever.
From dealership site selection to after-sales lifecycle value, Kentrix connects 920M+ Indian consumer profiles to every decision that drives growth in Automotive.