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Media & Entertainment
Acquire subscribers who stay, predict churn before it happens, and package audiences for advertisers.
Acquire subscribers who stay, predict churn before it happens, and package audiences for advertisers.
920M+
Indian consumer profiles — language, lifestyle and genre affinity at household level
↓ Churn
Predict and intercept subscriber churn before cancellation with enriched CLV signals
↑ ARPU
CLV-based tiering to focus retention investment where lifetime value is highest
The Challenge Today
Content & OOH planning without granular data
Regional content investment and out-of-home planning lack granular language, lifestyle and micro-market data — leading to misaligned spend across catchments.
Broad acquisition drives fast churn
Broad sign-up campaigns bring in subscribers who churn quickly — low intent, wrong genre affinity, no structural fit with the platform's content slate.
Advertisers demand audience verification
Ad buyers require verified, enriched audience segments — but most platforms can only offer cookie-based proxies that don’t hold up to scrutiny.
Viewer data too thin to predict churn
In-platform engagement data alone is insufficient to predict churn or tier retention investment — without household income, lifestyle and genre-propensity context, signals are weak.
How Kentrix Helps
The Kentrix Growth Loop for Media & Entertainment
Plan for the Right Markets
Regional content & OOH by micro-market language and lifestyle data
Acquire Subscribers Who Stay
Genre-affinity targeting & lookalikes from high-engagement subscribers
Retain & Monetise
Churn prediction, CLV tiering & enriched audience segments for ad sales
Outreach & Network Optimization
- Regional content and language strategy by micro-market
- OOH planning on catchment affluence, not city averages
- Event and activation site selection
01
Subscriber Acquisition
- Subscriber targeting matched to genre affinity via LSI®
- Lookalikes from high-engagement subscribers
- Offline-to-online campaign attribution
02
Subscriber Lifecycle Value
- Churn prediction to trigger retention before cancellation
- CLV-based tiering for retention investment
- Enriched audience segments packaged for ad sales
03
Use Cases
GeoMarketeer
Regional Content & Language Strategy
Plan content investment and language localisation by micro-market — matching genre, language and format decisions to the actual consumption profile of each catchment.
GeoMarketeer
OOH & Event Site Selection
Place outdoor media and live events where catchment affluence and genre affinity concentration is highest — not where inventory happens to be cheapest.
Persona 360
Genre-Affinity Subscriber Targeting
Reach consumers whose lifestyle and content consumption profile matches the platform's genre slate via LSI® — acquiring subscribers with structural reasons to stay.
Persona 360
Offline-to-Online Attribution
Connect OOH, print and broadcast spend to online subscriber conversion — so media mix decisions are grounded in attribution rather than assumption.
Karma
Churn Prediction & Pre-Cancellation Retention
Identify at-risk subscribers before they cancel using enriched household signals — enabling targeted retention offers timed to the churn risk window, not after the fact.
Karma
Enriched Audience Packages for Ad Sales
Package subscriber audiences with verified demographic, income and lifestyle enrichment for advertisers — delivering the audience quality that CPM-based buys cannot prove.
Case Studies
ZEE5
₹13.9 CPM
–44% vs ₹25–40 OTT avg
0.56% CTR
above 0.3–0.5% OTT avg
1.58Cr impr
awareness-to-purchase funnel
Ready to Start
One data foundation.
Every M&E growth lever.
From regional content planning to churn prediction and advertiser audience packaging, Kentrix connects 920M+ Indian consumer profiles to every decision that drives growth in Media & Entertainment.