Industries › Retail
Retail
Open stores that perform, attract shoppers who convert, and grow the value of every customer.
Open stores that perform, attract shoppers who convert, and grow the value of every customer.
920M+
Indian consumer profiles powering every site, campaign and loyalty decision
3
Products covering Site Selection, Shopper Acquisition & Customer Lifetime Value
↑ CLV
Early CLV scoring to spot high-potential customers from their first transaction
The Challenge Today
Site selection on broker advice
Store location decisions still lean on broker opinion and gut feel, missing catchment income, footfall density and cannibalization risk.
Broad campaigns, wrong shoppers
Mass campaigns drive footfall that does not match the target shopper — converting poorly and inflating CAC.
High-value customers invisible at first transaction
No way to spot a high-value repeat customer at their first purchase — so the best customers get no special treatment early enough to matter.
Marketing budgets spread evenly
Budgets are allocated equally across stores of vastly unequal potential — over-funding weak locations, starving high-opportunity ones.
How Kentrix Helps
The Kentrix Growth Loop for Retail
Open Right Stores
Site selection scored on affluence, footfall & competitor density
Attract Right Shoppers
Target the brand's true shopper persona via LSI® segments
Grow Their Value
Early CLV scoring, enriched loyalty & store-level budget allocation
Outreach & Network Optimization
- Site selection scored on affluence, footfall and competitor density
- Cannibalization analysis before approving new stores
- Whitespace mapping to sequence Tier 2/3 expansion
01
Customer Acquisition
- Target the brand's true shopper persona via LSI® segments
- Lookalike activation from high-value customers
- Hyper-local campaigns for new store launches
02
Customer Lifecycle Value
- Early CLV scoring to spot high-potential customers
- Enrichment for loyalty, personalised offers and win-back
- Store-level value mapping to right-size local budgets
03
Use Cases
GeoMarketeer
New Store Site Selection
Score every candidate site on catchment affluence, footfall density and competitor proximity — so capital goes to locations that will actually perform.
GeoMarketeer
Cannibalization & Whitespace Analysis
Before approving any new store, quantify the revenue impact on the existing network and map genuine whitespace for Tier 2/3 sequencing.
Persona 360
True Shopper Persona Targeting
Identify and activate the brand's highest-value shopper profile via LSI® segments — reaching people who match, not just people who are nearby.
Persona 360
New Store Launch Campaigns
Run hyper-local acquisition campaigns around new openings using lookalikes from the best-performing existing stores in comparable catchments.
Karma
First-Transaction CLV Scoring
Score every new customer's lifetime value potential from their first purchase — so the loyalty team knows who to invest in before the second visit.
Karma
Store-Level Budget Allocation
Map value concentration at the store level to right-size marketing budgets — fund high-potential catchments more, reduce spend on over-served ones.
Case Studies
~90%
Sales Forecast Accuracy with Kentrix’s AI Solutions
~80%
Accuracy for dine-in sales
~20%
Average cannibalization detected
~80% forecast accuracy across new & mature stores
- Mature stores: ~80% accuracy using 15-min catchment zones
- New stores Y1 & Y2: ramp-up forecasted with ~80% accuracy
- Cannibalization insights via catchment-based revenue overlap analysis
343 UP stores served at 99.8% average confidence
- SKU recommendations for each store via neural network store matching
- Top 20 SKUs per store with similarity-based explainable outputs
- Store-level sales potential predicted using AI & catchment insights
Building-level sales forecasts for every shortlisted outlet
- Identified high-demand, low-competition zones for expansion
- Enabled data-led site selection and long-term network planning
- Accounted for future demand from under-construction residential areas
₹21 CPM
best in portfolio · –48% vs D2C
71,972
interactions at ₹0.74 each
26L impr
on just ₹53K spend
₹292 CPM
–58% vs ₹500–700 D2C purch.
1.94% CTR
near 2% D2C benchmark
5-day sprint
ABO validation · strong signal
Ready to Start
One data foundation.
Every retail growth lever.
From site selection to loyalty enrichment, Kentrix connects 920M+ Indian consumer profiles to every decision that drives growth in retail.