Industries › Healthcare & Pharma Retail
Healthcare & Pharma Retail
Expand where health demand is real, target the right patients, and grow chronic-care value.
Expand where health demand is real, target the right patients, and grow chronic-care value.
920M+
Indian consumer profiles — disease burden, risk profile and household health context at micro-market level
↑ Adherence
Chronic-care identification with proactive adherence outreach before patients lapse
↑ Patient CLV
Patient CLV scoring for loyalty, personalised cross-sell and care coordination programmes
The Challenge Today
Network expansion without disease-burden data
Clinic, lab and pharmacy expansion decisions are made without disease-burden or risk-profile data — placing facilities in catchments where the health demand profile does not support the service mix.
Broad campaigns miss the right patients
Mass health campaigns reach the general population rather than the specific risk-profile segments most likely to convert — inflating outreach cost while under-serving high-prevalence pockets.
Chronic-care patients identified too late
Chronic-care patients are identified after adherence has already lapsed — by which point re-engagement is harder, outcomes are worse and the revenue impact is already felt.
Little household context for OTC & wellness cross-sell
Without household-level lifestyle and income data, OTC and wellness cross-sell remains generic — missing the personalisation that converts a single-script visit into a higher-value care relationship.
How Kentrix Helps
The Kentrix Growth Loop for Healthcare & Pharma Retail
Expand Where Demand Is Real
Network gap analysis by disease burden, risk profile & chronic-disease prevalence
Target the Right Patients
Risk-profile & lifestyle-matched targeting for procedures, screening & OTC campaigns
Grow Chronic-Care Value
Adherence outreach, patient CLV scoring & personalised OTC cross-sell
Outreach & Network Optimization
- Network gap analysis by disease burden and risk profile
- Clinic and lab siting by service-specific demand
- Pharmacy expansion by chronic-disease prevalence
01
Patient Acquisition
- Risk-profile targeting for procedures and screening
- Lifestyle-matched OTC and wellness campaigns via LSI®
- Geo-targeted screening in high-prevalence micro-markets
02
Patient Lifecycle Value
- Chronic-care identification with adherence outreach
- Household enrichment for personalised cross-sell
- Patient CLV scoring for loyalty and care coordination
03
Use Cases
GeoMarketeer
Network Gap Analysis by Disease Burden
Score candidate locations by disease-burden concentration, risk-profile density and existing facility coverage — so clinic, lab and pharmacy expansion decisions are made where health demand is verified, not assumed.
GeoMarketeer
Pharmacy Expansion by Chronic-Disease Prevalence
Map chronic-disease prevalence at micro-market level to identify under-served pockets and sequence pharmacy network expansion where script volume and repeat-visit potential is highest.
Persona 360
Risk-Profile Targeting for Procedures & Screening
Reach the specific risk-profile and lifestyle segments most likely to respond to procedure-specific campaigns or preventive screening drives via LSI® — reducing outreach cost per qualified patient.
Persona 360
Geo-Targeted Screening Campaigns
Concentrate screening activation in micro-markets with high condition prevalence — ensuring health drives land where conversion probability is highest and where undetected burden is greatest.
Karma
Chronic-Care Identification & Adherence Outreach
Identify chronic-care patients before adherence lapses using enriched household and lifestyle signals — and trigger proactive outreach at the right moment to protect both patient outcomes and revenue continuity.
Karma
Patient CLV Scoring & OTC Cross-Sell
Score each patient’s lifetime value potential and enrich their household profile to surface personalised OTC, wellness and care-coordination cross-sell opportunities — turning a script into a long-term care relationship.
Case Studies
Healthcare
CPM –25%
₹348 → ₹261 in 2 months
CPL –25%
₹382 → ₹288 · 770 leads
Healthcare
CPM –28% WoW
₹108 → ₹78 in 3 weeks
CPR –22%
₹283 → ₹220 · CPC –25%
Ready to Start
One data foundation.
Every Healthcare & Pharma growth lever.
From network gap analysis to chronic-care adherence and patient CLV, Kentrix connects 920M+ Indian consumer profiles to every decision that drives growth in Healthcare and Pharma Retail.