Location Intelligence
A retail store’s location is not one input among many. It is the single decision that sets a ceiling on everything else. The best merchandising,
August 18, 2026
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A retail store’s location is not one input among many. It is the single decision that sets a ceiling on everything else. The best merchandising,
A city’s TAM tells you if the city is worth entering. It does not tell you whether a specific 500-metre catchment on the third floor
A TAM slide rarely gets questioned in the room it’s presented in. It gets questioned three quarters later, when the expansion plan built on top
Every business plan has a market size slide. Most of them are wrong. Wrong because TAM, or Total Addressable Market, is usually built on national
Every retail, BFSI, FMCG, and QSR brand eventually asks the same question: where should we open next? Most answer it with instinct or just replicate
TLDR Expanding a QSR network in India is not a gut-feel decision anymore. Every new outlet involves capital, catchment viability, competitive pressure, and cannibalisation risk.
Running a retail chain without tracking the right metrics is like driving without a dashboard. You might be moving, but you have no idea how
TL;DR Retail cannibalization happens when a new store draws revenue away from your existing ones instead of capturing new demand. Most brands discover it 12–18
For decades, businesses opened stores based on instinct, footfall surveys, and broad demographic guesses. The result? Expensive mistakes. Outlets that underperformed, markets that were missed,
POI data is just structured information about real-world locations. These locations are mapped using latitude and longitude. Each point represents a place that holds value